The freight industry is a competitive one. Not only do you have to ensure that you know your job inside out, and that you can coordinate several movements at any one time, solving problems on the go as you move through your day, but you also need to make sure that you compete with the other freight brokers in the market too, otherwise you stand to lose money and not make the tiniest profit.
It can be a difficult road to walk, but if you get it right, it is a very lucrative one indeed.
If you’re reading this, then we will assume that you generally know a little about the freight industry, and therefore you know what a freight broker is. If you’re still learning, or you need a few more tips, head online to Freight Broker Bootcamp for some seriously in-depth information, to help answer any questions you may have at this point.
Now, if you’re already in the freight broker world, or you’re attempting to break into it, you will undoubtedly want to be the best of the best, and that means getting to the top of the freight brokers list.
This means that you are much more likely to make new contacts, contracts, and agreements, and that your reputation will be highly positive. We know in any business that a positive reputation means repeat business, and word of mouth is vital.
So, how can you do it?
Know your business inside out
Know your job, know everything about it, and realise that you can never stop learning; there is always something new to take on board.
You should know your job and you should know it with your eyes closed, but you should always be willing to take a risk and try something new, if it could work out. Freight Broker Bootcamp is a great resource for the changes in the freight industry, and this is something that you should check out regularly.
Take all networking opportunities
The best freight brokers are the ones with the most contacts, so networking is always going to be highly important. It’s unlikely that you will achieve major success if you deal with just one or two transportation companies, and if you have a range that you regularly do business with, you’re much more likely to reach the top of that list, much sooner.
Target your audience
Knowing who you are targeting your services towards is vital in any business, and the freight broker business is no different. Are you going to just focus on international shipping arrangements? Are you going to stick to local? Perhaps national is for you. Are you going to only deal with certain sized cargo? Or are you going to be an all-rounder.
You might think that going down the all-rounder route means you’re open to everything but it’s not always the case; sometimes specialising brings rewards, so certainly give a lot of tough thinking towards your target audience, before you move onto marketing.
Marketing is key
You need to market your services, otherwise nobody is going to know about you! Freight brokering is very competitive, so you need to stand out above the rest of the middle men and women who are doing the same job. Market your services towards suppliers in a way that you know they are going to find attractive.
How do you know about this? Because you will have done your research and you have targeted your niche audience, that’s how! You wouldn’t go to a bank and ask for a business loan without a solid business plan, so don’t go to a supplier and offer your services without being able to sell it to them in the most attractive and persuasive way possible.
With all this talk of marketing and working hard, it’s important to realise that humility also works and goes a long way. Yes, you need to target that audience, and yes you need to market your service, but you need to do it in a way that is subtle and strong, not forceful and in your face. Arrogance doesn’t sell, quiet confidence does, and this is where experience and research will help you out.
These key points will help you market your services and push you to the top of that freight brokers list, without having to sacrifice any of your business values or your time in the process. It isn’t going to be an easy process, but it will be one that is worth it.